Cognitive Biases in the Capital Investment Context

Theoretical Considerations and Empirical Experiments on Violations of Normative Rationality

  • Authors
  • Sebastian Serfas

Table of contents

  1. Front Matter
    Pages 1-15
  2. Sebastian Serfas
    Pages 1-6
  3. Sebastian Serfas
    Pages 39-94
  4. Sebastian Serfas
    Pages 211-219
  5. Back Matter
    Pages 221-255

About this book


In today’s competitive business environment, an optimal investment strategy is vital for every company. However, it is often endangered by unconscious mental biases inherent in every human being. Building on findings from cognitive psychology research, Sebastian Serfas shows in detail that and how these so-called cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects.


Business psychology Decision theory Investment theory Management accounting Unconscious factors

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-2643-2
  • Online ISBN 978-3-8349-6485-4
  • Buy this book on publisher's site