New Online Retailing

Innovation and Transformation

  • Gerrit Heinemann
  • Christoph Schwarzl

Table of contents

  1. Front Matter
    Pages I-XVII
  2. Gerrit Heinemann, Christoph Schwarzl
    Pages 1-18
  3. Gerrit Heinemann, Christoph Schwarzl
    Pages 19-91
  4. Gerrit Heinemann, Christoph Schwarzl
    Pages 92-186
  5. Gerrit Heinemann, Christoph Schwarzl
    Pages 187-209
  6. Gerrit Heinemann, Christoph Schwarzl
    Pages 210-231
  7. Back Matter
    Pages 233-261

About this book


The authors describe in detail what makes today’s online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

Online Retailing in Transition – Revolution, not Evolution
New Online Retailing – What Does It Mean?
Eight Success Factors in New Online Retailing
Best Practices in New Online Retailing
Risks and Benefits of New Online Retailing

Target Groups
Top management in the retailing and consumer goods industries
Teachers and students in marketing and retailing

About the Authors
Gerrit Heinemann is a professor of business, management and trade at the
Niederrhein University of Applied Sciences, Mönchengladbach, Germany.
Christoph Schwarzl is Managing Director and Retail Industry Principal at Accenture,
Düsseldorf, Germany.


Cross-Channel-Management Distance Selling Internet Multi-Channel-Retailing Retail Retailing eCommerce mCommerce

Authors and affiliations

  • Gerrit Heinemann
    • 1
  • Christoph Schwarzl
  1. 1.Niederrhein University of Applied SciencesMönchengladbachGermany

Bibliographic information

  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-2323-3
  • Online ISBN 978-3-8349-6378-9
  • Buy this book on publisher's site