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Strategic International Management

Text and Cases

  • Authors
  • Dirk Morschett
  • Hanna Schramm-Klein
  • Joachim Zentes

Table of contents

  1. Front Matter
    Pages I-IX
  2. Introduction & Basic Definitions

    1. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 1-5
  3. Introduction to Strategic International Management

    1. Front Matter
      Pages 7-7
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 9-28
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 29-50
    4. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 51-70
    5. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 71-91
  4. The External Environment

    1. Front Matter
      Pages 93-93
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 95-112
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 113-132
    4. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 133-154
  5. International Coordination

    1. Front Matter
      Pages 155-155
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 157-180
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 181-202
    4. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 203-220
    5. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 221-238
  6. Foreign Operation Modes

    1. Front Matter
      Pages 239-239
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 241-260
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 261-278
    4. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 279-299
    5. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 301-319
  7. Selected Value Chain Activities

    1. Front Matter
      Pages 321-321
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 323-346
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 347-364
    4. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 365-387
  8. Selected International Business Functions

    1. Front Matter
      Pages 389-389
    2. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 391-410
    3. Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
      Pages 411-432
  9. Back Matter
    Pages 433-470

About this book

Introduction

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.

Contents
Introduction to Strategic International Management
The External Environment
International Coordination
Foreign Operation Modes
Selected Value Chain Activities
Selected International Business Functions

Target Groups
Advanced undergraduate students and graduate students majoring in international management or general management
Practitioners who wish to obtain compact and practice-oriented information on current concepts

About the Authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Joachim Zentes is Professor of Management and Marketing at the Saarland Univ

Keywords

General Management International Business International Coordination International Management Strategic International Management Value Chain Activities business controlling development management marketing strategy

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-6331-4
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
  • Publisher Name Gabler
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-2535-0
  • Online ISBN 978-3-8349-6331-4
  • Buy this book on publisher's site