© 2011

Operationalizing Dynamic Pricing Models

Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers

  • Authors

Table of contents

  1. Front Matter
    Pages I-XXVII
  2. Dynamic Pricing in the Airline Industry

    1. Front Matter
      Pages 1-1
    2. Steffen Christ
      Pages 3-13
    3. Steffen Christ
      Pages 15-21
    4. Steffen Christ
      Pages 23-62
  3. Forecasting Latent Demand

    1. Front Matter
      Pages 63-63
    2. Steffen Christ
      Pages 67-95
    3. Steffen Christ
      Pages 97-130
    4. Steffen Christ
      Pages 131-157
    5. Steffen Christ
      Pages 159-187
    6. Steffen Christ
      Pages 189-197
  4. Estimating Price Sensitivity

    1. Front Matter
      Pages 199-199
    2. Steffen Christ
      Pages 203-231
    3. Steffen Christ
      Pages 233-252
    4. Steffen Christ
      Pages 303-318
    5. Steffen Christ
      Pages 319-326
  5. Back Matter
    Pages 327-351

About this book


Dynamic Pricing of services has become the norm for many young service industries – especially in today’s volatile markets. Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent demand and customer price sensitivity. He proves that the development of the necessary forecasting models is indeed possible, i.e., through the usage of real-time data of online sales channels.


Airlines Fare Optimization Marketing Pricing Revenue Management

About the authors

Dr. Steffen Christ wrote his dissertation at the Institute of Statistics and Mathematical Economics of Prof. Dr. Robert Klein at the University of Augsburg.

Bibliographic information

  • Book Title Operationalizing Dynamic Pricing Models
  • Book Subtitle Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers
  • Authors Steffen Christ
  • DOI
  • Copyright Information Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
  • Publisher Name Gabler
  • eBook Packages Business and Economics Business and Management (R0)
  • Softcover ISBN 978-3-8349-2749-1
  • eBook ISBN 978-3-8349-6184-6
  • Edition Number 1
  • Number of Pages XXVII, 351
  • Number of Illustrations 116 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
    Operations Research/Decision Theory
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