Hybrid Value Creation

  • Vivek K. Velamuri
Part of the Markt- und Unternehmensentwicklung / Markets and Organisations book series (MAU)

Table of contents

  1. Front Matter
    Pages I-XX
  2. Introduction: Setting the Stage

    1. Front Matter
      Pages 1-1
    2. Vivek K. Velamuri
      Pages 3-6
    3. Vivek K. Velamuri
      Pages 7-8
    4. Vivek K. Velamuri
      Pages 9-12
  3. Systematic Literature Review: Hybrid Value Creation

    1. Front Matter
      Pages 13-13
    2. Vivek K. Velamuri
      Pages 15-18
    3. Vivek K. Velamuri
      Pages 19-26
    4. Vivek K. Velamuri
      Pages 27-45
    5. Vivek K. Velamuri
      Pages 47-53
    6. Vivek K. Velamuri
      Pages 55-55
  4. Empirical Study 1: The Four Clusters of Hybrid Value Creation

    1. Front Matter
      Pages 57-57
    2. Vivek K. Velamuri
      Pages 59-60
    3. Vivek K. Velamuri
      Pages 61-65
    4. Vivek K. Velamuri
      Pages 67-76
    5. Vivek K. Velamuri
      Pages 77-85
    6. Vivek K. Velamuri
      Pages 87-91
    7. Vivek K. Velamuri
      Pages 93-94
  5. Empirical Study 2: The Cluster of Embedded Products

    1. Front Matter
      Pages 95-95

About this book

Introduction

Hybrid Value Creation – a phenomenon also known under different terms such as “Product Service Systems”, Dematerialization”, and “Servitization" – is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation.

 

Contents

·         The Relevance of Hybrid Value Creation

·         The Four Different Clusters of Hybrid Value Creation

·         The Cluster of Embedded Products

·         The Cluster of Solutions

·         Managerial Implications

·         Directions for Future Research

 

Target Groups

·         Researchers in the field of innovation management

·         Practitioners interested in the phenomenon of integrating products and services into customer-oriented offerings

 

About the Author

J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.

Authors and affiliations

  • Vivek K. Velamuri
    • 1
  1. 1.HHL Leipzig Graduate School of ManagemenLeipzigGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-3961-6
  • Copyright Information Springer Fachmedien Wiesbaden 2013
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-3960-9
  • Online ISBN 978-3-8349-3961-6
  • About this book