Interdependencies in the Discovery and Adoption of Facebook Applications

An Empirical Investigation

  • Philip Mayrhofer

Part of the Innovation und Entrepreneurship book series (INNOV)

Table of contents

  1. Front Matter
    Pages 1-1
  2. Philip Mayrhofer
    Pages 1-20
  3. Philip Mayrhofer
    Pages 88-115
  4. Philip Mayrhofer
    Pages 116-143
  5. Philip Mayrhofer
    Pages 144-147
  6. Back Matter
    Pages 8-8

About this book

Introduction

Facebook Platform is a prominent example of an internet-based service for which third-party developers can offer small add-on programs, which are often referred to as applications. The distribution of success of applications is highly skewed. This market structure with few blockbuster applications and a long-tail of unpopular ones is common in the media, entertainment and software industries. Philip Mayrhofer compiled individual-level survey data as well as an original panel data set of Facebook applications in order to examine the market for Facebook applications in detail. Specifically he identifies interdependencies such as bandwagon effects between users and spillovers between applications and analyzes whether they contribute to the concentrated market structure.

 

 

Contents
-
Empirical Analysis of Facebook’s Platform for Applications

- Determinants of the Discovery and Adoption of Applications

-  Information Spillovers between Applications as a Source of Usage

 

- Determinants of the Discovery and Adoption of Applications

-  Information Spillovers between Applications as a Source of Usage

 

 

 Target Groups

- Researchers and students in the field of management and industrial organization

- Entrepreneurs and managers in companies with internet-based business models

 

 The Author

Dr. Philip Mayrhofer obtained his doctorate degree at the Institute for Innovation Research,

Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität

München) under the supervision of Prof. Dietmar Harhoff, Ph. D.

 

Keywords

Bandwagon effects Facebook Platform Innovation Market structure analysis Spillover effects

Authors and affiliations

  • Philip Mayrhofer
    • 1
  1. 1.MünchenGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-8349-3887-9
  • Copyright Information Springer Fachmedien Wiesbaden 2013
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-8349-3886-2
  • Online ISBN 978-3-8349-3887-9
  • About this book