Table of contents

  1. Front Matter
    Pages I-XIV
  2. Social Media

    1. John Fotis, Dimitrios Buhalis, Nicos Rossides
      Pages 13-24
  3. Electronic Marketing I

    1. German Herrero Cárcel, Aida Campo, Maria Gil, Ana Garcia, David Martin, Ion Zugasti et al.
      Pages 36-47
    2. Aurkene Alzua-Sorzabal, Ion Gil Fuentetaja, Maria Peralta Ariza
      Pages 48-59
  4. Electronic Marketing II

  5. Web Site and Search Engine Optimization

  6. Technology Adoption and Diffusion

    1. Mohamed Abou-Shouk, Wai Mun Lim
      Pages 143-154
    2. Noor Hazarina Hashim, Miriam Scaglione, Jamie Murphy
      Pages 167-178
  7. Online Communities

    1. F. Cena, F. Antonelli, G. Biamino, F. Carmagnola, E. Chiabrando, L. Console et al.
      Pages 179-190
  8. Tourism Management, Decision Support and E-Learning

  9. Mobile Technology and Services I

    1. María Teresa Linaza, David Marimón, Paula Carrasco, Roberto Álvarez, Javier Montesa, Salvador Ramón Aguilar et al.
      Pages 260-271
  10. Mobile Technology and Services II

    1. Wolfram Höpken, Philipp Deubele, Gerhard Höll, Jörn Kuppe, Dominik Schorpp, Roger Olides Zapata Licones et al.
      Pages 272-283
    2. Ander Garcia, Maria Teresa Linaza, Olatz Arbelaitz
      Pages 284-295
    3. Adrian Bader, Markus Baldauf, Sandra Leinert, Matthes Fleck, Andreas Liebrich
      Pages 296-307
  11. Recommender Systems in Tourism

    1. Dietmar Jannach, Fatih Gedikli, Zeynep Karakaya, Oliver Juwig
      Pages 320-331
    2. Ago Luberg, Priit Järv, Tanel Tammet
      Pages 332-343
  12. E-Intermediaries and Networks in Tourism

    1. Roland Piazzi, Rodolfo Baggio, Julia Neidhardt, Hannes Werthner
      Pages 356-367
  13. Customer Research I

    1. Yuji Yoshimura, Fabien Girardin, Juan Pablo Carrascal, Carlo Ratti, Josep Blat
      Pages 391-402
    2. Sofia Reino, Aihnoa Serna, Carlos Lamsfus, Aurkene Azua-Sorzabal
      Pages 403-414
  14. Customer Research II

    1. Rita Faullant, Ines Krajger, Markus Zanker
      Pages 426-436
    2. Myunghwa Kang, Ulrike Gretzel
      Pages 437-447
  15. User Generated Content I

    1. Dietmar Gräbner, Markus Zanker, Günther Fliedl, Matthias Fuchs
      Pages 460-470
    2. Walter Kasper, Mihaela Vela
      Pages 471-482
  16. User Generated Content II

    1. Alessandro Inversini, Davide Eynard, Elena Marchiori, Leonardo Gentile
      Pages 483-493
    2. Silvia De Ascaniis, Ulrike Gretzel
      Pages 494-505
    3. Donato Barbagallo, Leonardo Bruni, Chiara Francalanci, Paolo Giacomazzi
      Pages 506-516

About these proceedings


The papers presented in this volume advance the state of the art in social media and Web 2.0, electronic tourism marketing, web site and search engine optimization, technology adoption and diffusion, online communities, tourism management and decision support, eLearning, mobile technologies and applications in tourism, recommender systems, e-intermediaries and networks in tourism, customer research in e-tourism and user generated content. The volume collects research papers of prominent scholars from around the world with a disciplinary background in the fields of social or computer sciences. The book covers among the most significant topics within the study field of electronic tourism and, likewise, addresses academics and practitioners interested in latest advancements in the electronic travel and tourism domain.


communication technology information technology tourism travel

Editors and affiliations

  • Matthias Fuchs
    • 1
  • Francesco Ricci
    • 2
  • Lorenzo Cantoni
    • 3
  1. 1.Faculty of Human SciencesMid Sweden UniversityÖstersundSweden
  2. 2.Faculty of Computer ScienceFree University of Bozen-BolzanoBozen-BolzanoItaly
  3. 3.Faculty of Communication SciencesUniversità della Svizzera ItalianaLuganoSwitzerland

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag GmbH Wien 2012
  • Publisher Name Springer, Vienna
  • Print ISBN 978-3-7091-1141-3
  • Online ISBN 978-3-7091-1142-0
  • Buy this book on publisher's site