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© 1990

Das CI-Dilemma

Abschied von falschen Illusionen

  • Authors
Book

Table of contents

  1. Front Matter
    Pages 1-8
  2. Ingrid Keller
    Pages 9-11
  3. Ingrid Keller
    Pages 13-34
  4. Ingrid Keller
    Pages 91-125
  5. Ingrid Keller
    Pages 126-130
  6. Back Matter
    Pages 131-146

About this book

Keywords

Corporate Identity Erfolgskontrolle Glaubwürdigkeit Kommunikation Management Marktpsychologie Public Relations Unternehmenskultur Werbung

Bibliographic information

  • Book Title Das CI-Dilemma
  • Book Subtitle Abschied von falschen Illusionen
  • Authors Ingrid Keller
  • DOI https://doi.org/10.1007/978-3-663-06894-5
  • Copyright Information Springer Fachmedien Wiesbaden GmbH 1990
  • Publisher Name Gabler Verlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Softcover ISBN 978-3-409-18706-0
  • eBook ISBN 978-3-663-06894-5
  • Edition Number 1
  • Number of Pages , 0
  • Number of Illustrations 19 b/w illustrations, 0 illustrations in colour
  • Topics Business and Management, general
  • Buy this book on publisher's site