Advertisement

© 1989

Sportsponsoring

  • Authors
Book

Table of contents

  1. Front Matter
    Pages I-XV
  2. Norbert Drees
    Pages 1-2
  3. Norbert Drees
    Pages 33-106
  4. Norbert Drees
    Pages 231-238
  5. Back Matter
    Pages 239-381

About this book

Keywords

Kommunikation Kommunikationspolitik Sponsoring Sportsponsoring Verkauf Verkaufsförderung Werbung Wirkungsanalyse

Bibliographic information

  • Book Title Sportsponsoring
  • Authors Norbert Drees
  • DOI https://doi.org/10.1007/978-3-663-06737-5
  • Copyright Information Springer Fachmedien Wiesbaden GmbH 1989
  • Publisher Name Deutscher Universitätsverlag, Wiesbaden
  • eBook Packages Springer Book Archive
  • Softcover ISBN 978-3-8244-0023-2
  • eBook ISBN 978-3-663-06737-5
  • Edition Number 1
  • Number of Pages XV, 381
  • Number of Illustrations 21 b/w illustrations, 0 illustrations in colour
  • Topics Business and Management, general
  • Buy this book on publisher's site