© 2017

My Cognitive autoMOBILE Life

Digital Divorce from a Cognitive Personal Assistant


Table of contents

  1. Front Matter
    Pages i-xviii
  2. Sebastian Wedeniwski, Stephen Perun
    Pages 1-54
  3. Sebastian Wedeniwski, Stephen Perun
    Pages 55-167
  4. Sebastian Wedeniwski, Stephen Perun
    Pages 169-215
  5. Sebastian Wedeniwski, Stephen Perun
    Pages 217-233
  6. Back Matter
    Pages 235-238

About this book


Only ten years ago driving was about horsepower, style and comfort -- people said they loved their cars. Today, we can see the transformation in the automotive industry including ridesharing and carsharing with the new concepts of mobility and motion changing every day. Will consumers lose the e-motion they previously had for their vehicles? Maybe the new e-motion will be a different type of connection, one that understands, learns, and reasons as you move through your life; this is the concept of a cognitive vehicle and lifestyle that is discussed within. This book provides the trends and technologies in the automotive industry as it moves from a connected vehicle to a cognitive vehicle and how automotive manufactures facing the market shift from an organizational-centered to an individual-centered economy.


Artificial Intelligence Cognitive Vehicle Connected Vehicle Autonomous Driving Service Robot

Authors and affiliations

  1. 1.Standard Chartered BankSingaporeSingapore
  2. 2.International Business MachinesNorth Augusta

About the authors

Dr. Sebastian Wedeniwski is the Chief Technology Strategist at Standard Chartered Bank since 2017. Before he was an IBM Distinguished Engineer and the Chief Technology Officer for IBM's global Industrial Sector. In 1998 he joined IBM Research & Development Laboratory Germany after he managed and owned two software development companies.
Sebastian has more than 24 years experience in the IT and 15 years in the automotive industry. He is passionate in leading the architecture for the digital transformation across industries that address connected lifestyle experiences.
He graduated (Associate's Degree/Diploma) both in Mathematics (Cryptography) and Computing Science (Computational Mathematics) in 1997 and received his Doctorate Degree in Mathematics (Number Theory) from the University of Tübingen in 2001. Between 1998 and 2005 he set many mathematical computation world records and led the project ZetaGrid which was the first large distributed computation grid within IBM connecting 11,000 systems. In 1993 he was winner at the 12th German Nationwide Contest for Computing Science (BWINF).

Stephen Perun is currently a Business Development Executive with IBM and is part of its Global Business Services unit. He has over 25 years of experience with Automotive and Electronics clients, focusing on the Internet of Things, and helping clients gain value from connecting devices ranging from manufacturing equipment to vehicles to air conditioners. As technology has improved most of the foundation of his projects has been the opportunities for OEMs to transform and connect with their customers in new ways. Now more than ever as the Automotive industry undergoes a new mobility transformation, the strategies are driven by customer experience over technology. He is currently on an International Assignment in Japan with a focus on global partnerships and bringing IBM's new Cognitive technologies to clients.

Bibliographic information


“A fascinating new book by AI and automotive industry experts Sebastian Wedeniwski and Stephen Perun. In it, they describe the car of the near future: it can answer your questions, navigate the best routes, respond to your needs, and drive you places. … they meticulously lay out the history of the autonomous automobile and industry changes, and  how AI and analytics work, a clear sense emerges. … this book makes it completely believable, tangible, and compelling.” (, January, 2018)

“There’s a lot of technical information in the book, and a heap of interesting graphs … .  this book is fun to read, and the authors know how to clarify details and concepts in a way to make us feel smarter. … Another neat facet of this book is that it’s directed at both sides of the equation: the automotive industry as well as consumers.” (Roger Ebbatson,, January, 2018)

“The book offers a detailed and well-illustrated look at the evolution of cognitive automobiles and where we’re headed from an insider’s point of view. ... My Cognitive autoMOBILE Life is written for people in business as well as consumers. ... This book is a welcome way to empower us with a whole lot of knowledge, no matter which side of the equation we’re on.” (, January, 2018)