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Developing International Strategies

  • Rudolf Grünig
  • Dirk Morschett

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Rudolf Grünig, Dirk Morschett
    Pages 1-6
  3. Internationalization

    1. Front Matter
      Pages 7-8
    2. Rudolf Grünig, Dirk Morschett
      Pages 9-18
    3. Rudolf Grünig, Dirk Morschett
      Pages 19-28
    4. Rudolf Grünig, Dirk Morschett
      Pages 29-43
  4. General Strategic Planning and Its Importance for Going International

  5. Going International for New Markets

    1. Front Matter
      Pages 79-80
    2. Rudolf Grünig, Dirk Morschett
      Pages 85-104
    3. Rudolf Grünig, Dirk Morschett
      Pages 105-123
    4. Rudolf Grünig, Dirk Morschett
      Pages 125-134
  6. Going International for Production and Sourcing

    1. Front Matter
      Pages 135-136
    2. Rudolf Grünig, Dirk Morschett
      Pages 147-165
    3. Rudolf Grünig, Dirk Morschett
      Pages 167-171
  7. Strategic Challenges of International Companies

    1. Front Matter
      Pages 173-173
    2. Rudolf Grünig, Dirk Morschett
      Pages 175-184
    3. Rudolf Grünig, Dirk Morschett
      Pages 197-205
    4. Rudolf Grünig, Dirk Morschett
      Pages 207-207
  8. Back Matter
    Pages 209-215

About this book

Introduction

This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization.

After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.

The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

Keywords

Globalization International Strategies Internationalization Market Entry Strategies Strategic Planning

Authors and affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-662-53123-5
  • Copyright Information Springer-Verlag Berlin Heidelberg 2017
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Management
  • Print ISBN 978-3-662-53122-8
  • Online ISBN 978-3-662-53123-5
  • Buy this book on publisher's site