Digital Marketplaces Unleashed

  • Claudia Linnhoff-Popien
  • Ralf Schneider
  • Michael Zaddach

Table of contents

  1. Front Matter
    Pages i-xxxiii
  2. Prefaces

    1. Front Matter
      Pages 1-1
    2. Gerald Hüther
      Pages 3-5
  3. Introduction

    1. Front Matter
      Pages 17-17
    2. Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach
      Pages 19-26
  4. Digital Society

  5. Individualized Digital Learning

    1. Front Matter
      Pages 99-99
    2. Kerstin Jeger
      Pages 101-104
    3. Rauthgundis Reck, Gunnar Jöns
      Pages 105-112
    4. Aleksandra Solda-Zaccaro
      Pages 125-135
    5. Lefteris Angelis, Mahdi Bohlouli, Kiki Hatzistavrou, George Kakarontzas, Julian Lopez, Johannes Zenkert
      Pages 137-148
  6. Disruptive Technologies & Entrepreneurship

    1. Front Matter
      Pages 149-149
    2. Gerhard Hastreiter
      Pages 151-154
    3. Lucas Sauberschwarz, Lysander Weiss
      Pages 155-167
    4. Thomas Bocek, Burkhard Stiller
      Pages 169-184
    5. Joachim Kistner
      Pages 185-192
    6. J. Antão B. Moura, Marcelo A. de Barros, Ruan P. Oliveira
      Pages 193-204
  7. Digital Business Outcomes

    1. Front Matter
      Pages 221-221
    2. Jan Zadak
      Pages 223-226
    3. Josef Adersberger, Johannes Siedersleben
      Pages 227-235
    4. Andreas Kranabitl, Robert Pikart
      Pages 237-246
    5. Anders Andersen, Randi Karlsen
      Pages 247-261
  8. Cognitive Systems

    1. Front Matter
      Pages 263-263
    2. Ali Reza Samanpour, André Ruegenberg, Robin Ahlers
      Pages 297-309
  9. Fin- & Insuretech

    1. Front Matter
      Pages 327-327
    2. Hartmut Mai
      Pages 329-341
    3. Thomas Altenhain, Christoph Heinemann
      Pages 343-357
    4. Michael Cebulsky, Jörg Günther, Peter Heidkamp, Falko Brinkmann
      Pages 359-370
    5. Nils Winkler, Björn Matthies
      Pages 371-383
    6. Helmut Scherzer
      Pages 385-404
  10. Smart Traffic Hubs

About this book


This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.


The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.


Marketplaces of the Future Digital Strategies Online Services Mobile Internet E-Business

Editors and affiliations

  • Claudia Linnhoff-Popien
    • 1
  • Ralf Schneider
    • 2
  • Michael Zaddach
    • 3
  1. 1.Institut für InformatikLMU MünchenMunichGermany
  2. 2.Allianz SEMunichGermany
  3. 3.Munich AirportMunichGermany

Bibliographic information