Digital Marketplaces Unleashed

  • Claudia Linnhoff-Popien
  • Ralf Schneider
  • Michael Zaddach

Table of contents

  1. Front Matter
    Pages i-xxxiii
  2. Prefaces

    1. Front Matter
      Pages 1-1
    2. Gerald Hüther
      Pages 3-5
  3. Introduction

    1. Front Matter
      Pages 17-17
    2. Claudia Linnhoff-Popien, Ralf Schneider, Michael Zaddach
      Pages 19-26
  4. Digital Society

  5. Individualized Digital Learning

    1. Front Matter
      Pages 99-99
    2. Kerstin Jeger
      Pages 101-104
    3. Rauthgundis Reck, Gunnar Jöns
      Pages 105-112
    4. Aleksandra Solda-Zaccaro
      Pages 125-135

About this book


This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.


The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry – newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.


Marketplaces of the Future Digital Strategies Online Services Mobile Internet E-Business

Editors and affiliations

  • Claudia Linnhoff-Popien
    • 1
  • Ralf Schneider
    • 2
  • Michael Zaddach
    • 3
  1. 1.Institut für InformatikLMU MünchenMunichGermany
  2. 2.Allianz SEMunichGermany
  3. 3.Munich AirportMunichGermany

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag GmbH Germany 2018
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Computer Science
  • Print ISBN 978-3-662-49274-1
  • Online ISBN 978-3-662-49275-8
  • Buy this book on publisher's site