About this book
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Beschaffung Beschaffungsmarketing Business Einkauf Entscheidungsorientierung Logistik Marketing decision orientation logistics procurement procurement marketing purchasing