Advertisement

Procurement Marketing

A Strategic Concept

  • Udo Koppelmann
Book

Table of contents

  1. Front Matter
    Pages I-XI
  2. Udo Koppelmann
    Pages 1-8
  3. Udo Koppelmann
    Pages 9-23
  4. Udo Koppelmann
    Pages 24-31
  5. Udo Koppelmann
    Pages 32-173
  6. Back Matter
    Pages 174-183

About this book

Introduction

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

Keywords

Beschaffung Beschaffungsmarketing Business Einkauf Entscheidungsorientierung Logistik Marketing decision orientation logistics procurement procurement marketing purchasing

Authors and affiliations

  • Udo Koppelmann
    • 1
  1. 1.Seminar für Allg. Betriebswirtschaftslehre, Beschaffung und ProduktpolitikUniversity of CologneCologneGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-662-09459-4
  • Copyright Information Springer-Verlag Berlin Heidelberg 1998
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-642-08413-3
  • Online ISBN 978-3-662-09459-4
  • Buy this book on publisher's site