The Dynamics of Innovation

Strategic and Managerial Implications

  • Klaus Brockhoff
  • Alok K. Chakrabarti
  • Jürgen Hauschildt

Table of contents

  1. Front Matter
    Pages I-XII
  2. Strategic dynamics

  3. Dynamics in project management

    1. Front Matter
      Pages 161-161
    2. Hans Georg Gemünden, Martin Högl, Thomas Lechler, Alexandre Saad
      Pages 237-275
    3. Eric H. Kessler, Alok K. Chakrabarti
      Pages 277-299
    4. George F. Farris
      Pages 301-319
  4. Back Matter
    Pages 321-349

About these proceedings


Jorg Bensinger, a group head of Audi corporation's R&D depart­ ment, had been waiting for long to find a chance to advertise his idea of a four-wheel drive for passenger cars to one of the board mem­ bers. Favorable experiences had been collected in drive tests with the lItis, a jeep-like car developed for use in the German army. The ex­ periences showed extremely good performance on icy roads and in snow. Bensinger's chance came in February of 1977, when he could talk to Ferdinand Piech, then R&D vice president of Audi and a technology buff. At this time Audi wasn't quite considered as a tech­ nological leader in the public. Technology based innovations were expected from Mercedes or Porsche by many customers. Piech, Ben­ singer, and others sensed that introducing the four-wheel drive to passenger cars could initiate a strategic change. Under great secrecy development work and prototype construction were commissioned. One obstacle seemed to be space requirements for the gear-box. Hans Nedvidek, former race-track engineer in the Mercedes team, was assigned to the team, and he developed an ingenious solution to the problem. It took until September of 1977 until other board mem­ bers were informed, and after some rallying the board found a con­ sensus in the next month to authorize further development steps for a four-wheel drive car. However, Audi is a subsidiary of Volkswagen Corp. The accord of the much bigger mother had to be secured.


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Editors and affiliations

  • Klaus Brockhoff
    • 1
  • Alok K. Chakrabarti
    • 2
  • Jürgen Hauschildt
    • 1
  1. 1.Institute of Research in Innovation ManagementUniversity of KielKielGermany
  2. 2.New Jersey Institute of Technology, School of ManagementUniversity HeightsNewarkUSA

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 1999
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-642-08496-6
  • Online ISBN 978-3-662-03988-5
  • Buy this book on publisher's site