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Brand Choice and Loyalty

Evidence from Swiss Car Registration Microdata

  • Beat┬áMeier
Book
  • 349 Downloads

Part of the Innovatives Markenmanagement book series (INMA)

Table of contents

  1. Front Matter
    Pages I-XVI
  2. Beat Meier
    Pages 1-6
  3. Beat Meier
    Pages 7-22
  4. Beat Meier
    Pages 23-31
  5. Beat Meier
    Pages 33-49
  6. Beat Meier
    Pages 51-75
  7. Beat Meier
    Pages 77-84
  8. Back Matter
    Pages 85-109

About this book

Introduction

By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently. 

Contents
  • General Understanding of Consumer Behavior Regarding Choice and Loyalty
  • Influences of Demographic Factors on Brand Choice and Loyalty
  • Effects of Incentives on Purchase Behavior
  • Formation of Brand Loyalty over Time

Target Groups
  • Researcher and students of business administration, marketing, branding, consumer behavior, decision theory
  • Experts in the automotive industry, durable goods, marketing, branding

About the Author
Beat Meier studied banking & finance and completed his doctorate in business administration at the Department of Business Administration at the University of Zurich, Switzerland. His focus is the quantitative analysis of consumer behavior in the context of durable goods. 

Keywords

Brand Choice Loyalty Evidence from Swiss Car Registration Microdata Choice modeling Markov chains Empirical marketing Purchase behavior Consumer Behavior Influences of Demographic Factors Effects of Incentives on Purchase Behavior Formation of Brand Loyalty over Time

Authors and affiliations

  • Beat┬áMeier
    • 1
  1. 1.ZurichSwitzerland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-28014-7
  • Copyright Information Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2020
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Management
  • Print ISBN 978-3-658-28013-0
  • Online ISBN 978-3-658-28014-7
  • Series Print ISSN 2627-1109
  • Series Online ISSN 2627-1117
  • Buy this book on publisher's site