Corporate Strategy

Theory and Practice

  • Ulrich Pidun

Table of contents

  1. Front Matter
    Pages i-x
  2. Ulrich Pidun
    Pages 1-10
  3. Ulrich Pidun
    Pages 11-31
  4. Ulrich Pidun
    Pages 33-53
  5. Ulrich Pidun
    Pages 55-93
  6. Ulrich Pidun
    Pages 95-126
  7. Ulrich Pidun
    Pages 127-140
  8. Ulrich Pidun
    Pages 141-171
  9. Ulrich Pidun
    Pages 173-192
  10. Ulrich Pidun
    Pages 229-252
  11. Ulrich Pidun
    Pages 253-278
  12. Back Matter
    Pages 279-282

About this book


This textbook offers a personal perspective on the broad and complex topic of corporate strategy. The book is structured to follow the journey of systematic corporate strategy development and implementation.

“Corporate Strategy” presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:

•           Corporate ambition and capabilities

•           Corporate portfolio analysis

•           Corporate growth and portfolio strategy

•           Managing and transforming the corporate profile

•           Corporate parenting strategy and organization

•           Corporate financial strategy

•           Corporate strategy process

The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.


The author

Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.


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Authors and affiliations

  • Ulrich Pidun
    • 1
  1. 1.Boston Consulting Group, Frankfurt am Main, Germany; Faculty of Economics and Management, Institute of Technology and ManagementTechnical University of Berlin BerlinGermany

Bibliographic information