Non-Profit-Maximizing Behavior in Supply Chain Management

  • Torsten¬†Gully

Part of the Edition KWV book series (EKWV)

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Torsten Gully
    Pages 1-8
  3. Torsten Gully
    Pages 9-41
  4. Torsten Gully
    Pages 147-150
  5. Back Matter
    Pages i-xvii

About this book


Non-profit-maximizing behavior in supply chain management focuses on the human component in supply chain management. It develops behavioral models that consider individual and social preferences of supply chain members in order to improve our understanding of actual decision-making in supply chain management.

The author challenges the common assumption of a selfish homo economicus and introduces the human component in three experimental studies: In the first study, he examines the effect of individual risk preferences in the Newsvendor context. In the second study, a common group identity to overcome incentive conflicts in forecast sharing is studied. The third study explores underlying cognitive processes in contractual decision-making.

Potential readership includes scholars and graduate students who are interested in the field of behavioral operations management and practitioners looking for behavioral aspects of decision making in supply chain management.


Supply Chain Management human component Non-profit-maximizing behavior behavioral models homo economicus

Authors and affiliations

  • Torsten¬†Gully
    • 1
  1. 1.WiesbadenGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2013
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-24087-5
  • Online ISBN 978-3-658-24088-2
  • Buy this book on publisher's site