Service Innovation in Agricultural Business

Exploring the Influence of Digital Information Technologies

  • Sebastian Gack

Part of the BestMasters book series (BEST)

Table of contents

  1. Front Matter
    Pages I-XIII
  2. Sebastian Gack
    Pages 1-3
  3. Sebastian Gack
    Pages 5-20
  4. Sebastian Gack
    Pages 21-22
  5. Sebastian Gack
    Pages 23-32
  6. Sebastian Gack
    Pages 33-63
  7. Sebastian Gack
    Pages 64-66
  8. Sebastian Gack
    Pages 69-69
  9. Sebastian Gack
    Pages 71-71
  10. Back Matter
    Pages 73-100

About this book


This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.

  • Service Innovation
  • Impact of digitalization and interconnectivity on service innovation
  • Product-service-systems and value networks
  • Service-dominant-logic
  • Data collection and analysis
  • Managerial implications for theory and management

Target Groups
  • Lecturers and students in the areas of product/service and business development and sales 
  • Practitioners in product/service innovation and business development and sales

The Author
Sebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University  Polytechnique Montreal and Rennes 1 he increased his experience in service and product development. 


Internet of things Agricultural sector Supply chain management Digitalization Agricultural Economics Entrepreneurship Innovation/Technology Management Service-dominant-logic

Authors and affiliations

  • Sebastian Gack
    • 1
  1. 1.MünchenGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2018
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Economics and Finance
  • Print ISBN 978-3-658-23570-3
  • Online ISBN 978-3-658-23571-0
  • Series Print ISSN 2625-3577
  • Series Online ISSN 2625-3615
  • Buy this book on publisher's site