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Conference Proceedings Trends in Business Communication 2016

  • Timo Becker
  • Peter Schneckenleitner
  • Wolfgang Reitberger
  • Alexandra Brunner-Sperdin

Table of contents

  1. Front Matter
    Pages I-VIII
  2. Scientific Papers

  3. Master Thesis Abstracts

About these proceedings

Introduction

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol. 

Contents
  • Trends in Business Communication from Different Perspectives
  • Political Communication, Investor Relations, PR in sports, Communication with and for Refugees
  • Successful Communication of Medium Sized Companies and More
Target Groups
  • Lecturers and students in the field of marketing, communications, management, social science
s, and digital media
  • Practitioners in the field of communication and marketing
  • About the Editors
    Prof. Dr. Timo Becker is a Professor for management and Rector of the University of Arts and Applied Sciences in Freiburg. The following three editors are faculty members at Kufstein University of Applied Sciences in the study programs „Marketing and Communication Management“ and „Digital Marketing“. Dr. Peter Schneckenleitner is a lecturer for communication management. Prof. (FH) Dr. Wolfgang Reitberger is Professor for communication management. Prof. (FH) Dr. Alexandra Brunner-Sperdin is Professor for marketing.

    Keywords

    Communication Management Digital Marketing Online Communication University of Applied Science Kufstein communication processes

    Editors and affiliations

    • Timo Becker
      • 1
    • Peter Schneckenleitner
      • 2
    • Wolfgang Reitberger
      • 3
    • Alexandra Brunner-Sperdin
      • 4
    1. 1.Professor for ManagementUniversity of Arts and Applied Sciences FreiburgGermany
    2. 2.Marketing und KommunikationsmanagementKufstein University of Applied Sciences KufsteinAustria
    3. 3.Marketing und KommunikationsmanagementKufstein University of Applied Sciences KufsteinAustria
    4. 4.Marketing und KommunikationsmanagementKufstein University of Applied Sciences KufsteinAustria

    Bibliographic information

    • DOI https://doi.org/10.1007/978-3-658-17254-1
    • Copyright Information Springer Fachmedien Wiesbaden GmbH 2017
    • Publisher Name Springer Gabler, Wiesbaden
    • eBook Packages Business and Management
    • Print ISBN 978-3-658-17253-4
    • Online ISBN 978-3-658-17254-1
    • Buy this book on publisher's site