Innovation in a High Technology B2B Context

Exploring Supply Networks, Processes and Management

  • Monika Maria Möhring

Table of contents

  1. Front Matter
    Pages I-XXV
  2. Monika Maria Möhring
    Pages 1-16
  3. Monika Maria Möhring
    Pages 17-40
  4. Monika Maria Möhring
    Pages 61-85
  5. Monika Maria Möhring
    Pages 87-97
  6. Monika Maria Möhring
    Pages 99-110
  7. Monika Maria Möhring
    Pages 111-136
  8. Monika Maria Möhring
    Pages 137-165
  9. Monika Maria Möhring
    Pages 167-192
  10. Monika Maria Möhring
    Pages 193-219
  11. Monika Maria Möhring
    Pages 221-237
  12. Back Matter
    Pages 239-291

About this book


Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.


  • Industrial B2B Marketing
  • Value and Innovation in Customer-Centric Business-to-Business Collaboration
  • Innovation Network and Case Study

Target Groups

  • Researchers and students in the fields of business and management, operations and B2B marketing, logistics, supply chain management, and innovation management
  • Practitioners in high technology, capital intensive industries

The Author

Prof. Dr. Monika Maria Möhring is a professor of Business, Logistics and Innovation Management at Technische Hochschule Mittelhessen University of Applied Sciences in Friedberg, Germany.



B2B Marketing Customer-Centric Business-to-Business Collaboration Innovation Network

Authors and affiliations

  • Monika Maria Möhring
    • 1
  1. 1.FB21 Sozial-und KulturwissenschaftenTechnische Hochschule MittelhessenFriedbergGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-05720-6
  • Online ISBN 978-3-658-05721-3
  • About this book