Recovery Management in Business-to-Business Markets

Conceptual Dimensions, Relational Consequences and Financial Contributions

  • Kristian Döscher

Table of contents

  1. Front Matter
    Pages I-XVII
  2. Kristian Döscher
    Pages 1-8
  3. Kristian Döscher
    Pages 45-64
  4. Kristian Döscher
    Pages 179-203
  5. Back Matter
    Pages 205-290

About this book


The book is related to the handling of product and service failures in business-to-business markets. The concept of “recovery management” embraces all activities of seller firms to effectively handle failure situations in order to restore customer satisfaction and attain customer retention. Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike. Based on a profound qualitative and quantitative investigation, Kristian Döscher derives the fundamental conceptual dimensions and discloses the relational consequences as well as the financial contributions of recovery management in B2B markets.


  • Conceptual dimensions of recovery management in B2B markets
  • Relational consequences of recovery management in B2B markets
  • Financial consequences of recovery management in B2B markets

 Target Groups

  • Researchers and students in Business Management with a focus on B2B Sales & Marketing
  • Professionals with a focus on B2B Sales & Marketing in industrial firms

 The Author

Kristian Döscher is Head of Marketing Original Equipment at a large automotive supplier firm in Germany and has worked in several Sales & Marketing positions.


Business-to-Business Markets Customer Relationship Management Recovery Management

Authors and affiliations

  • Kristian Döscher
    • 1
  1. 1.Lehrstuhl für DienstleistungsmanagementKU Eichstätt-IngolstadtIngolstadtGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-05636-0
  • Online ISBN 978-3-658-05637-7
  • About this book