Measures for Innovating Business Models

An Empirical Study of German SMEs

  • Oana Buliga

Part of the BestMasters book series (BEST)

Table of contents

  1. Front Matter
    Pages I-XIII
  2. Oana Buliga
    Pages 1-3
  3. Oana Buliga
    Pages 5-15
  4. Oana Buliga
    Pages 17-31
  5. Oana Buliga
    Pages 33-34
  6. Oana Buliga
    Pages 35-60
  7. Oana Buliga
    Pages 61-61
  8. Oana Buliga
    Pages 63-65
  9. Back Matter
    Pages 67-74

About this book


The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.


  • Business Model Innovation
  • Small and Medium-Sized Enterprises
  • Implementation of Business Model Innovations

Target Groups

  • Researchers and students in the field of economic sciences with a focus on strategic management and innovation
  • SME managers

The Author

Oana Buliga is a research associate at the Chair of Industrial Management (Prof. Dr. Kai-Ingo Voigt), Friedrich-Alexander University of Erlangen-Nürnberg. Her research interests are business model innovation and social business.


Business Model Innovation Implementation of Business Model Innovations Small and Medium-Sized Enterprises

Authors and affiliations

  • Oana Buliga
    • 1
  1. 1.Lehrstuhl für Industrielles ManagementFriedrich-Alexander-Universität Erlangen-NürnbergNürnbergGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-05534-9
  • Online ISBN 978-3-658-05535-6
  • Buy this book on publisher's site