Consumer Innovation at the Base of the Pyramid

Emerging Patterns of User Innovation in a Resource-Scarce Setting

  • Sarah Praceus

Part of the Forschungs-/Entwicklungs-/Innovations-Management book series (FEIM)

Table of contents

  1. Front Matter
    Pages I-XVI
  2. Sarah Praceus
    Pages 1-5
  3. Sarah Praceus
    Pages 6-32
  4. Sarah Praceus
    Pages 33-43
  5. Sarah Praceus
    Pages 44-64
  6. Sarah Praceus
    Pages 65-85
  7. Sarah Praceus
    Pages 86-98
  8. Sarah Praceus
    Pages 129-138
  9. Back Matter
    Pages 139-170

About this book


Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.



n  Base of the Pyramid (BoP)

n  User Innovation

n  Patterns and Antecedents of Consumer Innovation at the BoP


Target Groups

·        Researchers and students in the field of innovation management, user innovation and BoP

·        Entrepreneurs and organizations striving for new business opportunities in subsistence markets and practitioners interested in product development for the BoP


The Author

Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).


Base of the Pyramid Consumer Innovation Emerging Markets Innovation Management User Innovation

Authors and affiliations

  • Sarah Praceus
    • 1
  1. 1.HamburgGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-05104-4
  • Online ISBN 978-3-658-05105-1
  • Buy this book on publisher's site