Realizing Business Model Innovation

A Strategic Approach for Business Unit Managers

  • Martin Trapp

Table of contents

  1. Front Matter
    Pages I-XVII
  2. Martin Trapp
    Pages 1-10
  3. Martin Trapp
    Pages 11-58
  4. Martin Trapp
    Pages 59-78
  5. Martin Trapp
    Pages 79-131
  6. Martin Trapp
    Pages 132-134
  7. Martin Trapp
    Pages 158-165
  8. Back Matter
    Pages 167-184

About this book


Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.



  • Definition of business model innovation in established firms
  • Placing business model innovation into the arena of corporate entrepreneurship
  • A conceptual business model innovation process model
  • Business model innovation management practices for business unit managers


Target Groups

  • Researchers and students in the fields of strategic management, corporate entrepreneurship and innovation management
  • Business-unit and corporate-level managers in established firms


The Author

Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.



business model innovation business unit manager established firms multi-business firms

Authors and affiliations

  • Martin Trapp
    • 1
  1. 1.Universität Erlangen-NürnbergNürnbergGermany

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-05093-1
  • Online ISBN 978-3-658-05094-8
  • About this book