© 2014

Cultural Diversity for Virtual Characters

Investigating Behavioral Aspects across Cultures


Table of contents

  1. Front Matter
    Pages I-XIV
  2. Birgit Endrass
    Pages 1-10
  3. Birgit Endrass
    Pages 11-47
  4. Birgit Endrass
    Pages 49-79
  5. Birgit Endrass
    Pages 81-111
  6. Birgit Endrass
    Pages 113-152
  7. Birgit Endrass
    Pages 153-168
  8. Birgit Endrass
    Pages 169-179
  9. Birgit Endrass
    Pages 181-188
  10. Back Matter
    Pages 189-237

About this book


Culture plays a crucial role in our lives. Depending on our cultural background, we judge on and react to everything that we encounter. Subtle differences in behavior can lead to misunderstandings or even culture shock. In a similar manner, virtual characters can be declined by certain user groups when showing culturally inappropriate behavior. But how can social aspects such as culture be integrated into the behavioral models of virtual characters? Birgit Endrass addresses this question by carrying out a hybrid approach that is based on theoretical background from the social sciences as well as a multimodal corpus analysis, and exemplified the approach for the German and Japanese cultures. For this purpose, different methods from artificial intelligence and multiagent systems are applied and simulated with a virtual character system.



  • Virtual Agents
  • Behavioral Models
  • Culture: The German and Japanese Cultures


 Target Groups

  • Academics and practitioners in the fields of Virtual Agents, Autonomous Agents, Human Factors, Multimedia


Behavioral Aspects across Cultures Behavioral Models Cultural Background for Virtual Characters Cultural Diversity for Virtual Characters Formalizing Social Background

Authors and affiliations

  1. 1.Human Centered MultimediaAugsburg UniversityAugsburgGermany

About the authors

Birgit Endrass is a faculty member at Augsburg University, Germany, where she obtained her doctoral degree in 2012. During her PhD, she was supported by a grant from the Elite Network Bavaria (Elitenetzwerk Bayern). Her doctoral thesis received the Research Award of Augsburg University (Wissenschaftspreis der Universität Augsburg), and the prestigious IFAAMAS-12 Victor Lesser Distinguished Dissertation Award.

Bibliographic information

  • Book Title Cultural Diversity for Virtual Characters
  • Book Subtitle Investigating Behavioral Aspects across Cultures
  • Authors Birgit Endrass
  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Vieweg, Wiesbaden
  • eBook Packages Computer Science Computer Science (R0)
  • Softcover ISBN 978-3-658-04909-6
  • eBook ISBN 978-3-658-04910-2
  • Edition Number 1
  • Number of Pages XIV, 237
  • Number of Illustrations 57 b/w illustrations, 0 illustrations in colour
  • Topics Simulation and Modeling
    Artificial Intelligence
  • Buy this book on publisher's site