Archetypes of Crowdfunding Platforms

A Multidimensional Comparison

  • Florian Danmayr

Part of the BestMasters book series (BEST)

Table of contents

  1. Front Matter
    Pages I-XVIII
  2. Florian Danmayr
    Pages 1-6
  3. Florian Danmayr
    Pages 7-48
  4. Florian Danmayr
    Pages 49-75
  5. Florian Danmayr
    Pages 77-99
  6. Florian Danmayr
    Pages 101-109
  7. Back Matter
    Pages 111-117

About this book


Currently, a new potential paragon of fundraising and financing, in particular crowdfunding (CF) attracts a lot of attention. Basically, CF is an open call for capital, mainly via the internet, where the desired campaign can be evaluated and financially supported by a large group of individuals, the crowd. The matchmaking process between campaign creators and potential investors is mainly established by a standardized CF platform (CFP). Scientific discourse on CF is still nascent, since existing studies and papers focus on the potential of CF and its basic principles. Florian Danmayr addresses crowdfunding platforms as object of his analysis and contributes to the body of literature by enhancing knowledge on the composition of the CFP market.


  • Basic Principles of Web 2.0
  • From Crowdsourcing to Crowdfunding
  • Types of Crowdfunding
  • The Market of Crowdfunding Platforms
  • Crowdfunding as a Source of Finance
  • Motivational and Key Success Factors
  • Legal Limitations of and Critique on Crowdfunding 

Target Groups

  • Researchers, lecturers, and students in the fields of economics, esp. finance, controlling, information systems, and new media
  • Managers and entrepreneurs

 The Author

Ing. MA Florian Danmayr studied Accounting, Controlling and Financial Management at the University of Applied Sciences Upper Austria. Currently he works as a project manager at Clusterland Upper Austria.


Basic principles of Web 2.0 Crowdfunding Platform Equity based Crowdfunding JOBS-Act Legal limitations of and critique on crowdfunding Reward based Crowdfunding

Authors and affiliations

  • Florian Danmayr
    • 1
  1. 1.FH Oberösterreich, Campus SteyrSteyrAustria

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-04558-6
  • Online ISBN 978-3-658-04559-3
  • Buy this book on publisher's site