Tourist Destination Images and Local Culture

Using the Example of the United Arab Emirates

  • Verena Schwaighofer

Part of the BestMasters book series (BEST)

Table of contents

  1. Front Matter
    Pages I-XIII
  2. Verena Schwaighofer
    Pages 1-6
  3. Verena Schwaighofer
    Pages 7-15
  4. Verena Schwaighofer
    Pages 16-19
  5. Verena Schwaighofer
    Pages 20-29
  6. Verena Schwaighofer
    Pages 30-37
  7. Verena Schwaighofer
    Pages 38-52
  8. Verena Schwaighofer
    Pages 53-64
  9. Verena Schwaighofer
    Pages 65-74
  10. Verena Schwaighofer
    Pages 75-79
  11. Verena Schwaighofer
    Pages 80-114
  12. Verena Schwaighofer
    Pages 115-120
  13. Back Matter
    Pages 121-167

About this book


An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology.



  • Image and Destination Brands
  • The Image of the United Arab Emirates
  • The traditional Arabian Culture

Target Groups

  • Researchers and students in the fields of management and innovation in tourism
  • Executives in these areas

The Author

Verena Schwaighofer wrote her master thesis under the supervision of Prof. Dr. Sc. Othmar M. Lehner at the Department of Innovation and Management in Tourism at Fachhochschule Salzburg, Austria.


Image and Destination Brands Image of the United Arab Emirates Traditional Arabian Culture

Authors and affiliations

  • Verena Schwaighofer
    • 1
  1. 1.Innovation & Management in TourismFachhochschule SalzburgPuch/ SalzburgAustria

Bibliographic information

  • DOI
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-04520-3
  • Online ISBN 978-3-658-04521-0
  • Buy this book on publisher's site