Collaboration with Potential Users for Discontinuous Innovation

Experimental Research on User Creativity

  • Martin Hewing

Table of contents

  1. Front Matter
    Pages I-XVII
  2. Martin Hewing
    Pages 1-43
  3. Martin Hewing, Katharina Hölzle
    Pages 44-68
  4. Martin Hewing, Katharina Hölzle
    Pages 69-102

About this book

Introduction

Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.

 

Contents

  • Co-Creation with Users at the Edges of Markets
  • Innovative Ideas through Collaboration with Potential Users
  • The Playful Ingenuity of Potential Users in Collaboration: Enriched Compensation and Improvisation

 

Target Groups

  • Researchers and students in the field of creative problem-solving and innovation management
  • Managers and practitioners involved inthe early stages of innovation management

 

The Author

Dr.Martin Hewing is a User Experience Researcher and an external research associate at the department of Innovation Management & Entrepreneurship at Universität Potsdam

Keywords

Co-Creation Creative Problem-Solving Experimental Design Innovation User Driven Innovation

Authors and affiliations

  • Martin Hewing
    • 1
  1. 1.Universität PotsdamPotsdamGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-03753-6
  • Copyright Information Springer Fachmedien Wiesbaden 2014
  • Publisher Name Springer Gabler, Wiesbaden
  • eBook Packages Business and Economics
  • Print ISBN 978-3-658-03752-9
  • Online ISBN 978-3-658-03753-6
  • About this book