Branded Spaces

Experience Enactments and Entanglements

  • Stephan Sonnenburg
  • Laura Baker
Part of the Management – Culture – Interpretation book series (MCI)

Table of contents

  1. Front Matter
    Pages 1-7
  2. Stephan Sonnenburg, Laura Baker
    Pages 9-27
  3. Places and Possibilities

  4. Facts and Figures

  5. Senses and Sensualities

  6. Stories and Situations

    1. Front Matter
      Pages 179-179
    2. Christoph Engl
      Pages 181-192
    3. Antti Vihinen
      Pages 193-202
    4. Jörg Dauscher, Frank Otto Dietrich, Ralf Schmidt-Bleeker
      Pages 203-213
  7. Critiques and Consequences

    1. Front Matter
      Pages 215-215

About this book

Introduction

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.

 

Contents

·        Places and Possibilities

·        Facts and Figures

·        Senses and Sensualities

·        Stories and Situations

·        Critiques and Consequences

 

Targets Groups

·        Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management

·        Practitioners from Different Fields of Business

 

The Editors

Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”.

Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management.

 

Contents

·        Places and Possibilities

·        Facts and Figures

·        Senses and Sensualities

·        Stories and Situations

·        Critiques and Consequences

 

Targets Groups

·        Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management

·        Practitioners from Different Fields of Business

 

The Editors

Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”.

Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management.

Keywords

Critiques and Consequences Facts and Figures Places and Possibilities Senses and Sensualities Stories and Situations

Editors and affiliations

  • Stephan Sonnenburg
    • 1
  • Laura Baker
    • 2
  1. 1.KarlsruheGermany
  2. 2.FH Joanneum University of Applied SciencesGrazAustria

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-658-01561-9
  • Copyright Information Springer Fachmedien Wiesbaden 2013
  • Publisher Name Springer VS, Wiesbaden
  • eBook Packages Humanities, Social Sciences and Law
  • Print ISBN 978-3-658-01560-2
  • Online ISBN 978-3-658-01561-9