Narrative and Innovation

New Ideas for Business Administration, Strategic Management and Entrepreneurship

  • Andreas P. Müller
  • Lutz Becker

Part of the Management – Culture – Interpretation book series (MCI)

Table of contents

  1. Front Matter
    Pages 1-8
  2. Theoretical Approach

    1. Front Matter
      Pages 9-9
    2. Lutz Becker, Andreas P. Müller
      Pages 11-29
    3. Alfred Kieser, Suleika Bort
      Pages 47-55
  3. Back Forwards

  4. Practical Approach

  5. Outlook

    1. Front Matter
      Pages 225-225
    2. Andreas Zeuch
      Pages 227-237
  6. Back Matter
    Pages 265-274

About this book


The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.




·        Innovation

·        Narratology

·        Strategic Management

·        Entrepreneurship

·        Early Recognition


Target groups

·        Lectures and students of economic and social sciences, cultural studies and philology

·        Leaders from business, politics and government



Dr. Andreas P. Müller is Professor of Intercultural Communication and Intercultural Management at Karlshochschule. He is Dean of the Faculty of Business Administration and Management.

Dr. Lutz Becker is Professor of Management and Leadership at Karlshochschule International University, Karlsruhe, Germany, teaching and researching in the areas “Strategic Leadership”, “International Management” and “Change & Innovation”.

Editors and affiliations

  • Andreas P. Müller
    • 1
  • Lutz Becker
    • 2
  1. 1.KarlsruheGermany
  2. 2.Karlshochschule International UniversityKarlsruheGermany

Bibliographic information