Table of contents
About this book
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
· Brand-Driven Leadership in Retailing
· Store Environment
· Trade Promotion
· Word of Mouth and Customer Satisfaction
· Country Reports: Lithunia and Sweden
· Retail Researchers
· Retail Executives
· Retail Lectures
· Retail Students
Dr. Hanna Schramm-Klein is Professor in the Department of Marketing at the University of Siegen.