The Fractal Company

A Revolution in Corporate Culture

  • Hans-Jürgen Warnecke

Table of contents

  1. Front Matter
    Pages i-xv
  2. Hans-Jürgen Warnecke
    Pages 1-11
  3. Hans-Jürgen Warnecke
    Pages 12-80
  4. Hans-Jürgen Warnecke
    Pages 81-136
  5. Hans-Jürgen Warnecke
    Pages 137-217
  6. Hans-Jürgen Warnecke
    Pages 218-220
  7. Back Matter
    Pages 221-228

About this book


The author describes the predicament of an industry which is coming under increasing pressure in the world market and is seeking new approaches to the challenges arising. Then, by drawing an analogy to the paradigm shift taking place in the natural sciences, he discerns the need for product engineering to similarly cast aside existing deterministic philosophies. Self-similarity, self-organization and dynamics are the principles from which the manufacturing corporation of the future, perceiving its identity as a service enterprise, will draw its models. Constant structural development and the maximum exploitation of staff potential will provide new ways of utilizing one's own strengths to best advantage. This insight creates a long-term perspective for retaining competitiveness in the twenty-first century.


Fabrikorganisation Fertigungstechnik business development evaluation lean production management manufacturing organization product engineering strategy

Authors and affiliations

  • Hans-Jürgen Warnecke
    • 1
    • 2
  1. 1.University of StuttgartGermany
  2. 2.Institute for Manufacturing Engineering and Automation (IPA)Germany

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 1993
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-642-78126-1
  • Online ISBN 978-3-642-78124-7
  • Buy this book on publisher's site