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Global Management

  • Ralph Berndt

Part of the Herausforderungen an das Management book series (HERAUSMANAG, volume 3)

Table of contents

  1. Front Matter
    Pages I-XIX
  2. Management Development

    1. Front Matter
      Pages 1-1
    2. Daniel J. McCarthy, Sheila M. Puffer, Heinz Weihrich
      Pages 3-18
    3. Albert Stähli
      Pages 19-43
    4. Stephen A. Stumpf, Hemant Rustogi, Michael H. Truscott, Mary Anne Watson, Corinne Young
      Pages 45-58
  3. Strategic Management

  4. Marketing Management

  5. Operations Management

    1. Front Matter
      Pages 243-243
    2. Joachim Reese
      Pages 263-279
  6. Finance Management

    1. Front Matter
      Pages 281-281
    2. Enrique R. Arzac
      Pages 283-310
    3. Franz Einert, Matthias Klein, Veronika Beer, Axel Eversberg, Rolf Nothdurft, Mario Solenicki
      Pages 325-346
  7. Controlling/MIS

  8. Human Resources Management

  9. Back Matter
    Pages 505-509

About this book

Keywords

Globalisierung Internationalisierung Internationalisierungsstrategie Kommunikation Konsumverhalten Marketing Markteintritt Organisation Preispolitik Strategische Planung Wettbewerb Zoll development internationales Management strategisches Management

Editors and affiliations

  • Ralph Berndt
    • 1
  1. 1.Graduate School of Business Administration ZürichZürichSchweiz

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-61146-9
  • Copyright Information Springer-Verlag Berlin Heidelberg 1996
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-642-64715-4
  • Online ISBN 978-3-642-61146-9
  • Series Print ISSN 1431-4088
  • Buy this book on publisher's site