The Company of the Future

Markets, Tools, and Strategies

  • Hans G. Danielmeyer
  • Yasutsugu Takeda

Table of contents

  1. Front Matter
    Pages I-XIX
  2. Hans G. Danielmeyer, Angelo Airaghi
    Pages 1-48
  3. Klaus Brockhoff
    Pages 49-89
  4. Luigi Paganetto
    Pages 117-139
  5. Tsuneo Nakahara
    Pages 163-175
  6. Manfred Perlitz
    Pages 177-216
  7. Back Matter
    Pages 217-228

About this book


The art of managing innovative companies is disclosed in this unique book which resulted from the first common EU-MITI project. The Company of the Future will need new management tools in order to meet four essential requirements: The first three are to redirect the attention of management to the internal challenges, to reveal problems well before final financial data are available, and to integrate basic management concepts from all business functions (marketing, R&D, production, services, finance, strategy). The fourth requirement is that tools should be simple enough to be implemented by busy people and sufficiently sophisticated to meet the challenges of the future. This book reveals those practical, simple and effective tools for global success and competitiveness. "This is a challenging book about the likely shape of companies in the 21st century." (David T. Thompson)


Marketing business creativity development innovation management organization research & development (R&D) strategy technology management

Editors and affiliations

  • Hans G. Danielmeyer
    • 1
  • Yasutsugu Takeda
    • 2
  1. 1.OttobrunnGermany
  2. 2.Hitachi LtdTokyoJapan

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 1999
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-642-64298-2
  • Online ISBN 978-3-642-60192-7
  • Buy this book on publisher's site