Modeling Software Markets

Empirical Analysis, Network Simulations, and Marketing Implications

  • Falk Graf von Westarp

Part of the Information Age Economy book series (AGEECONOMY)

Table of contents

  1. Front Matter
    Pages I-XII
  2. Falk Graf von Westarp
    Pages 1-7
  3. Falk Graf von Westarp
    Pages 9-11
  4. Falk Graf von Westarp
    Pages 13-61
  5. Falk Graf von Westarp
    Pages 91-113
  6. Falk Graf von Westarp
    Pages 115-143
  7. Falk Graf von Westarp
    Pages 145-167
  8. Falk Graf von Westarp
    Pages 169-175
  9. Back Matter
    Pages 177-208

About this book



This book identifies the relevant determinants of modern software markets, and incorporates these in a simulation model that provides the basis for an integrated theory of software markets. The novel approach overcomes the deficiencies of existing approaches such as Network Effect Theory or Models of Network Diffusion, which do not sufficiently explain the phenomena of modern software markets. Here, the focus is on software for data manipulation, storage, and/or transmission in the corporate world. Based on a study of the largest 1000 German and US companies, the author presents a comparative analysis of the market for enterprise resource planning systems, Electronic Data Interchange (EDI) solutions, and office communication applications. By integrating empirical, theoretical and simulation results von Westarp provides buyers and sellers of software products with valuable and insightful managerial advice.


Diffusion of Innovations Enterprise Resource Planning Marketing Network Effects Network Simulations Planning Simulation Social Networks Software Markets Standardization modeling

Authors and affiliations

  • Falk Graf von Westarp
    • 1
  1. 1.TMP Worldwide/MonsterWiesbadenGermany

Bibliographic information

  • DOI
  • Copyright Information Physica-Verlag Berlin Heidelberg 2003
  • Publisher Name Physica, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-7908-0009-8
  • Online ISBN 978-3-642-57377-4
  • Buy this book on publisher's site