Media Convergence Handbook - Vol. 1

Journalism, Broadcasting, and Social Media Aspects of Convergence

  • Artur Lugmayr
  • Cinzia Dal Zotto

Part of the Media Business and Innovation book series (MEDIA)

Table of contents

  1. Front Matter
    Pages i-x
  2. Media Convergence: Some Introductory Perspectives

    1. Front Matter
      Pages 1-1
    2. Cinzia Dal Zotto, Artur Lugmayr
      Pages 3-16
    3. Germán Arango-Forero, Sergio Roncallo-Dow, Enrique Uribe-Jongbloed
      Pages 17-28
    4. Marie-José Montpetit
      Pages 29-57
  3. Convergence Challenges in Journalism and Publishing

    1. Front Matter
      Pages 81-81
    2. Christian M. Wellbrock
      Pages 83-97
    3. Andreas Veglis, Charalampos Dimoulas, George Kalliris
      Pages 131-150
    4. Martin Ebner, Sandra Schön, Aldi Alimucaj
      Pages 171-185
    5. Seppo Leminen, Juho-Petteri Huhtala, Mervi Rajahonka, Mika Westerlund
      Pages 187-200
  4. Convergence and Broadcast Media

  5. Social Media Aspects of Convergence

    1. Front Matter
      Pages 287-287
    2. Andrej Duh, Sebastian Meznaric, Dean Korošak
      Pages 307-324
    3. Biser Zlatanov, Maya Koleva
      Pages 325-345
    4. Manuel José Damásio, Sara Henriques, Inês Teixeira-Botelho, Patrícia Dias
      Pages 347-362
  6. Back Matter
    Pages 415-429

About this book


The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.


Broadcasting Media Business Models Media Convergence Media Information System Media Management Social Media Sectors

Editors and affiliations

  • Artur Lugmayr
    • 1
  • Cinzia Dal Zotto
    • 2
  1. 1.Visualisation and Interactive Media; School of Media, Culture, and Creative Arts (MCCA)Curtin University Bentley - PerthAustralia
  2. 2.Academy of Journalism and Media; Faculty of Economics and BusinessUniversity of Neuchâtel NeuchâtelSwitzerland

Bibliographic information