Dynamic Competitive Analysis in Marketing

Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995

  • Steffen Jørgensen
  • Georges Zaccour

Part of the Lecture Notes in Economics and Mathematical Systems book series (LNE, volume 444)

Table of contents

  1. Front Matter
    Pages I-X
  2. Advertising

  3. Pricing

  4. New Product Diffusion Models

    1. Engelbert J. Dockner, Andrea Gaunersdorfer, Steffen Jørgensen
      Pages 101-110
  5. Channels of Distribution

  6. Other Models of Competition

  7. Back Matter
    Pages 283-285

About these proceedings

Introduction

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.

Keywords

Advertising Category Management Design Dynamic Competitive Analysis Marketing dynamische Konkurrenzanalyse numerical analysis

Editors and affiliations

  • Steffen Jørgensen
    • 1
  • Georges Zaccour
    • 2
  1. 1.Department of ManagementOdense UniversityOdense MDenmark
  2. 2.GERAD, HECMontréalCanada

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-45753-1
  • Copyright Information Springer-Verlag Berlin Heidelberg 1996
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Springer Book Archive
  • Print ISBN 978-3-540-61613-9
  • Online ISBN 978-3-642-45753-1
  • Series Print ISSN 0075-8442
  • About this book