Book 2013

Strategy and Communication for Innovation

Editors:

ISBN: 978-3-642-41478-7 (Print) 978-3-642-41479-4 (Online)

Table of contents (26 chapters)

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  1. Front Matter

    Pages i-xvii

  2. Strategic Perspectives on Innovation

    1. Front Matter

      Pages 1-1

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      Chapter

      Pages 3-14

      Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation

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      Chapter

      Pages 15-25

      Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking

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      Chapter

      Pages 27-40

      Open Innovation: Strategic Options, Actors, Tools and Tensions

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      Chapter

      Pages 41-61

      Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms

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      Chapter

      Pages 63-83

      Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies

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      Chapter

      Pages 85-99

      Strategic and Innovation Networks in the Flanders Biotechnology Industry

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      Chapter

      Pages 101-115

      Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability

  3. Communicative Perspectives on Innovation

    1. Front Matter

      Pages 117-117

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      Chapter

      Pages 119-137

      The Role of Communicators in Innovation Clusters

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      Chapter

      Pages 139-160

      Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication

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      Chapter

      Pages 161-172

      Innovation Marketing: An Introduction

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      Chapter

      Pages 173-193

      The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

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      Chapter

      Pages 195-204

      Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies

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      Chapter

      Pages 205-224

      The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication

  4. Integrated Perspectives on Innovation

    1. Front Matter

      Pages 225-225

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      Chapter

      Pages 227-240

      Innovation Communication and Inter-Functional Collaboration: A View from the Competing Values Framework for Corporate Communication

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      Chapter

      Pages 241-269

      Innovation Communication as an Integrative Management Capability in Digital Innovation Ecosystems

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      Chapter

      Pages 271-291

      A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

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      Chapter

      Pages 293-313

      Achieving Market Leadership with Collaborative Innovation: The Case of Technology-Driven Companies

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      Chapter

      Pages 315-328

      Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media

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      Chapter

      Pages 329-345

      Communicating for Innovation: The “Social” Enterprise and the Translation of Novel Ideas

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      Chapter

      Pages 347-365

      There is Something Forgotten About the Customer in the State of Denmark’s Finance: The Tale of Danske Bank’s Misaligned Innovation and Communication Strategy

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