Table of contents

  1. Front Matter
    Pages i-xxxi
  2. Conceptual Framework of CSR

    1. Front Matter
      Pages 1-1
    2. Claus Strue Frederiksen, Morten Ebbe Juul Nielsen
      Pages 17-33
    3. Anthea Wesley, Martin Brueckner, Christof Pforr, Diana MacCallum
      Pages 35-50
    4. Kim Cheng Patrick Low, Sik Liong Ang
      Pages 67-85
  3. Global CSR Challenges and Opportunities

  4. Sustainability: Implementing CSR in MNCs/MNEs, SMEs and Family Businesses

  5. CSR in Higher Education Institutions Around the World

  6. Back Matter
    Pages 289-296

About this book


In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders.

This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it’s only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.


CSR Corporate Citizenship Global business Social messaging Sustainability Volunteering

Editors and affiliations

  • John O. Okpara
    • 1
  • Samuel O. Idowu
    • 2
  1. 1.Department of Management and MarketingBloomsburg University of PennsylvaniaBloomsburgUSA
  2. 2.Faculty of Business & LawLondon Metropolitan UniversityLondonUnited Kingdom

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2013
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-40974-5
  • Online ISBN 978-3-642-40975-2
  • Series Print ISSN 2196-7075
  • Series Online ISSN 2196-7083
  • Buy this book on publisher's site