CSR 2.0

Transforming Corporate Sustainability and Responsibility

  • Wayne¬†Visser

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Also part of the SpringerBriefs in Organisational Studies book sub series (BRIEFSORGSTUD)

Table of contents

  1. Front Matter
    Pages i-xi
  2. Wayne Visser
    Pages 1-5
  3. Wayne Visser
    Pages 7-19
  4. Wayne Visser
    Pages 21-34
  5. Wayne Visser
    Pages 35-49
  6. Wayne Visser
    Pages 51-65
  7. Wayne Visser
    Pages 67-81
  8. Wayne Visser
    Pages 83-87
  9. Back Matter
    Pages 89-89

About this book


The book examines the evolution and current state of corporate social responsibility (CSR), using a five-stage maturity model: defensive, charitable, promotional, strategic and transformative CSR. The first four stages are dubbed CSR 1.0 and characterise most current CSR practice, while the fifth stage is named CSR 2.0 (also transformative or systemic CSR) and describes emergent and future CSR practices. Reasons are given why CSR 1.0 approaches have failed to have any significant impact on the most serious global social, environmental and ethical challenges. The emergent CSR 2.0 will then be explored in detail by elaborating on five principles underlying the new approach, including: creativity, scalability, responsiveness, glocality and circularity. A four-part DNA Model is also introduced, covering value creation, good governance, societal contribution and ecological integrity, which provides the basis for defining and measuring CSR 2.0. Finally, a 70-question CSR 2.0 self-assessment diagnostic tool developed by the author is presented, with sample data to show how the tool can be used for future research and practitioner application.


Business Ethics CSR Corporate Citizenship Corporate Social Responsibility Sustainable Development

Authors and affiliations

  • Wayne¬†Visser
    • 1
  1. 1.Kaleidoscope Futures Lab. Ltd.LondonUnited Kingdom

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-40874-8
  • Copyright Information The Author(s) 2014
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-40873-1
  • Online ISBN 978-3-642-40874-8
  • Series Print ISSN 2191-5482
  • Series Online ISSN 2191-5490
  • About this book