Table of contents

  1. Front Matter
    Pages i-xvi
  2. The Strategy Scout: Signposts Through the Jungle

  3. The Right Trail to Cross the Strategy Jungle

  4. Setting a Course for Strategy Implementation

  5. Back Matter
    Pages 203-211

About this book

Introduction

There is a much better chance to politically establish a strategy in your company if strategy development is already tactically thought-out and all involved persons are included in an intelligent manner. This book demonstrates how to shape this process to ensure that a sustainable strategy is generated that provides economic stability, uniquely positions the company and can readily be implemented. After all, strategy for its own sake is worthless - what counts is implementation and results. The centre stage of strategy process is taken by the intelligent use and combination of methodological tools. Numerous case studies from enterprises and medium-sized businesses illustrate strategy work in a vivid and clear manner.​

Keywords

Complexity Scenario-based Strategy Strategy Jungle Strategy development Strategy implementation

Authors and affiliations

  • Matthias Kolbusa
    • 1
  1. 1.EXECUTIVE Consulting GmbHHamburgGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-35986-6
  • Copyright Information Springer-Verlag Berlin Heidelberg 2013
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-35985-9
  • Online ISBN 978-3-642-35986-6
  • Series Print ISSN 2192-8096
  • Series Online ISSN 2192-810X
  • About this book