Modern Oriental Corporate Culture

A Case Collection

  • Yong Su
  • Lanjian Chen

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Yong Su, Lanjian Chen
    Pages 17-32
  3. Yong Su, Lanjian Chen
    Pages 33-44
  4. Yong Su, Lanjian Chen
    Pages 45-56
  5. Yong Su, Lanjian Chen
    Pages 57-66
  6. Yong Su, Lanjian Chen
    Pages 109-116
  7. Back Matter
    Pages 117-118

About this book


The book covers Oriental management theories as well as their applications; research on positivism; long-term focus; exclusive interviews and accumulating first-hand data, etc. It also addresses the following topics: Chinese family businesses that have survived for more than one hundred years(e.g. INFINITUS, Beijing TRT); Chinese enterprises and firms that follow the oriental management culture serve as the dynamic engines to the 2nd largest economic entity in the world (e.g., Huawei Technologies Co., Ltd., Mengniu Dairy Gr., Hainan Airlines and so on); Eastern and western managerial cultures that have been growing within Chinese businesses(e.g., Hainan Airlines, INFINITUS); Varied schools such as Confucianism, Taoism, Buddhism, legalism, Military Strategists, Mohist School remain vital but at the same time Chinese businesses and firms welcome and extract the essence of western managerial civilization rather than reject it, etc. These areas will be of particular interest to readers, and the purpose of the book is not only to acquaint the reader with China by providing information about Chinese businesses and firms, but also to provide a royal road to doing business with China as well as allowing them to learn about Chinese managerial wisdom.


Assimilating the east & west Case collection Family business Management philosophy Oriental management

Authors and affiliations

  • Yong Su
    • 1
  • Lanjian Chen
    • 2
  1. 1.School of Management Department of Business AdministrationFudan UniversityShanghaiChina, People's Republic
  2. 2.Department of Business Administration, School of Business and TourismYunnan Univeristy,Department of Business Administration, School of Business and TourismKunmingChina, People's Republic

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2014
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-35213-3
  • Online ISBN 978-3-642-35214-0
  • About this book