Social Innovation and New Business Models

Creating Shared Value in Low-Income Markets

  • Laura Michelini

Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-x
  2. Laura Michelini
    Pages 1-18
  3. Laura Michelini
    Pages 63-78
  4. Back Matter
    Pages 79-80

About this book

Introduction

Extreme poverty continues to afflict the world, and it requires urgent action. Social innovation can be the driving force to spark change and to find common ground for shared value creation, particularly when it is directed at low-income markets. Leading companies have recently developed innovative forms of social innovation by combining three elements - the concept of shared value creation, the theory of the fortune at the bottom of the pyramid, and a corporate social entrepreneurship approach - which they use to enter low-income markets by helping to solve global challenges while simultaneously generating profits.The book identifies the main forms of social innovation: social business models, social products and social communication strategies. Further, it shows how companies can successfully implement social innovation and presents new forms of social business models that can be used to target low-income markets. Finally, the book presents key success factors related to the social product innovation process and corresponding communication.

Keywords

Corporate Social Responsibility Low Income Markets Social Business Models Social Enterprises Social Innovation

Authors and affiliations

  • Laura Michelini
    • 1
  1. 1.Facoltà di Lettere e FilosofiaUniversità LUMSA di RomaRomeItaly

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-32150-4
  • Copyright Information The Author(s) 2012
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-32149-8
  • Online ISBN 978-3-642-32150-4
  • Series Print ISSN 2191-5482
  • Series Online ISSN 2191-5490
  • About this book