Approaching Business Models from an Economic Perspective

  • Wei Wei
  • Wuxiang Zhu
  • Guiping Lin
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 1-5
  3. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 7-24
  4. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 25-46
  5. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 47-57
  6. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 59-71
  7. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 73-78
  8. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 79-85
  9. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 87-95
  10. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 97-105
  11. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 107-123
  12. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 125-134
  13. Wei Wei, Wuxiang Zhu, Guiping Lin
    Pages 135-150

About this book

Introduction

Approaching Business Models from an Economic Perspective examines business model logic and explores the model from different aspects including definition, design, functionality, elements, and self-sustaining logic. It explains the essence and core elements of a business model and unlocks its mysteries, helping transform business model practices into an expedient set of theories that in turn facilitate application in real scenarios.

The book explores the logic behind the six major elements and enables entrepreneurs to study and implement business model theory and make decisions confidently based on a compelling logic. Moreover, it demonstrates through an array of convincing examples that a transaction structure and its six elements follow the principles of increasing transaction value, reducing transaction costs, and mitigating transaction risks.

Keywords

Business Model Transaction cost Transaction risks Transaction structure Transaction value

Authors and affiliations

  • Wei Wei
    • 1
  • Wuxiang Zhu
    • 2
  • Guiping Lin
    • 3
  1. 1., HSBC Business SchoolPeking UniversityShenzhenChina, People's Republic
  2. 2., Finance Department, School of EconomicsTsinghua UniversityBeijingChina, People's Republic
  3. 3., HSBC Business SchoolPeking UniversityBeijingChina, People's Republic

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-31023-2
  • Copyright Information The Author(s) 2013
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-31022-5
  • Online ISBN 978-3-642-31023-2
  • Series Print ISSN 2191-5482
  • Series Online ISSN 2191-5490
  • About this book