© 2012

Trends and Issues in Global Tourism 2012

  • Roland Conrady
  • Martin Buck

Part of the Trends and Issues in Global Tourism book series (TIGT)

Table of contents

  1. Front Matter
    Pages i-xxii
  2. Future at a Glance

    1. Front Matter
      Pages 1-1
    2. Rolf Freitag, Dennis Pyka
      Pages 33-45
  3. Destination Management – Culture, Landscape, Cities

  4. Marketing and Distribution

    1. Front Matter
      Pages 77-77
    2. Ingo Markgraf, David Scheffer, Johanna Pulkenat
      Pages 79-91
    3. Kirsi Hyvärinen, Dusanka Pavicevic, Dennis Hürten
      Pages 93-125
  5. Social Media and Technology Tackle Tourism Industry

    1. Front Matter
      Pages 127-127
    2. David Perroud
      Pages 129-133
  6. Business Travel and Event Management

    1. Front Matter
      Pages 143-143
    2. Markus Weidner
      Pages 157-173

About this book


This book offers insights into important trends and future scenarios in the global tourism and travel industry. Besides the general topics (aviation and hospitality industry, destination management, marketing, and distribution management) it analyses current challenges and impacts resulting especially from developments in social media, corporate social responsibility and eco-mobility. Sustainability in the global tourism sector and particularly eco-mobility is one of the top themes to-be and therefore a focus of this book. Among the contributors to the book are well-known notabilities from institutions such as the UNWTO and top executives of various segments of the tourism and travel industry. The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Berlin Convention.


Convention Corporate Social Responsibility Eco-mobility Tourism Travel

Editors and affiliations

  • Roland Conrady
    • 1
  • Martin Buck
    • 2
  1. 1., Department of Tourism and TravelWorms University of Applied SciencesWormsGermany
  2. 2., Competence Centre Travel and LogisticsMesse Berlin GmbHBerlinGermany

Bibliographic information