Developing International Strategies

Going and Being International for Medium-sized Companies

  • Rudolf Grünig
  • Dirk Morschett

Table of contents

  1. Front Matter
    Pages i-xxiv
  2. Rudolf Grünig, Dirk Morschett
    Pages 1-8
  3. Internationalization

    1. Front Matter
      Pages 9-10
    2. Rudolf Grünig, Dirk Morschett
      Pages 11-25
    3. Rudolf Grünig, Dirk Morschett
      Pages 27-43
  4. Strategic planning in general and in the international context

    1. Front Matter
      Pages 45-46
    2. Rudolf Grünig, Dirk Morschett
      Pages 47-63
    3. Rudolf Grünig, Dirk Morschett
      Pages 89-95
  5. Strategies for going international for new markets

    1. Front Matter
      Pages 97-98
    2. Rudolf Grünig, Dirk Morschett
      Pages 99-122
    3. Rudolf Grünig, Dirk Morschett
      Pages 123-148
    4. Rudolf Grünig, Dirk Morschett
      Pages 149-163
  6. Strategies for going international for production and sourcing

    1. Front Matter
      Pages 165-166
    2. Rudolf Grünig, Dirk Morschett
      Pages 167-186
    3. Rudolf Grünig, Dirk Morschett
      Pages 187-211
  7. Strategies for being international

    1. Front Matter
      Pages 231-233
    2. Rudolf Grünig, Dirk Morschett
      Pages 235-248
    3. Rudolf Grünig, Dirk Morschett
      Pages 249-259

About this book

Introduction

The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.

Keywords

Globalization International Strategies Internationalization Market Entry Strategies Strategic Planning

Authors and affiliations

  • Rudolf Grünig
    • 1
  • Dirk Morschett
    • 2
  1. 1.Chair of ManagementUniversity of FribourgFribourgSwitzerland
  2. 2.Chair for International ManagementUniversity of FribourgFribourgSwitzerland

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-24725-5
  • Copyright Information Springer-Verlag Berlin Heidelberg 2012
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-24724-8
  • Online ISBN 978-3-642-24725-5
  • About this book