Table of contents

  1. Front Matter
    Pages i-ix
  2. Eric Viardot
    Pages 1-2
  3. Eric Viardot
    Pages 3-8
  4. Eric Viardot
    Pages 9-18
  5. Eric Viardot
    Pages 19-28
  6. Eric Viardot
    Pages 29-38
  7. Eric Viardot
    Pages 39-44
  8. Eric Viardot
    Pages 45-50
  9. Eric Viardot
    Pages 51-59
  10. Eric Viardot
    Pages 61-71
  11. Eric Viardot
    Pages 73-82
  12. Eric Viardot
    Pages 83-87
  13. Eric Viardot
    Pages 89-90
  14. Back Matter
    Pages 91-91

About this book


In recent times, a number of business leaders have forgotten the fundamental rules of business strategy. Consequently they have led their companies to collapse, provoking an economic and financial crisis. Obsessed with short-term returns, they have overlooked the fact that the real purpose of corporate strategy is not only to make quick profit but more importantly to create an organization that will endure. There is much to learn from the experience of established firms that have existed for a hundred years and more. They provide the material for this clear and concise book, which presents ten lessons that detail the main elements of corporate strategy. Recognizing that each firm is unique, the book resists the temptation of quick fixes, instead offering lessons to be pondered and used on a case-by-case basis.


Corporate Strategy Growth Strategy Innovation and Change Key Strategic Concepts Strategic Design

Authors and affiliations

  • Eric┬áViardot
    • 1
  1. 1.EADABarcelonaSpain

Bibliographic information

  • DOI
  • Copyright Information Springer-Verlag Berlin Heidelberg 2011
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-21235-2
  • Online ISBN 978-3-642-21236-9
  • Buy this book on publisher's site