The Quintessence of Strategic Management

What You Really Need to Know to Survive in Business

  • Philip Kotler
  • Roland Berger
  • Nils Bickhoff

Table of contents

  1. Front Matter
    Pages i-x
  2. Philip Kotler, Roland Berger, Nils Bickhoff
    Pages 5-26
  3. Back Matter
    Pages 125-133

About this book

Introduction

Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

Keywords

BPR Branding Business Growth Management Strategic Management strategy

Authors and affiliations

  • Philip Kotler
    • 1
  • Roland Berger
    • 2
  • Nils Bickhoff
    • 3
  1. 1.Kellogg School of ManagementNorthwestern UniversityEvanstonUSA
  2. 2.Roland Berger Strategy Consultants GmbHMunichGermany
  3. 3.Quintessential StrategiesHamburgGermany

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-642-14544-5
  • Copyright Information Springer-Verlag Berlin Heidelberg 2010
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-642-14543-8
  • Online ISBN 978-3-642-14544-5
  • About this book