Book 2010

The Right Sensory Mix

Targeting Consumer Product Development Scientifically

Authors:

ISBN: 978-3-642-12092-3 (Print) 978-3-642-12093-0 (Online)

Table of contents (5 chapters)

  1. Front Matter

    Pages i-xiv

  2. No Access

    Chapter

    Pages 1-22

    Coming to Our Senses

  3. No Access

    Chapter

    Pages 23-48

    Detecting Profitable Markets

  4. No Access

    Chapter

    Pages 49-75

    Predicting Consumers’ Behavior

  5. No Access

    Chapter

    Pages 77-101

    The Right Sensory Mix

  6. No Access

    Chapter

    Pages 103-138

    Increasing the Innovation Hit Rate

  7. Back Matter

    Pages 139-146