Software Product Management and Pricing

Key Success Factors for Software Organizations

  • Hans-Bernd Kittlaus
  • Peter N. Clough

Table of contents

About this book

Introduction

Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

Keywords

Software Marketing Software Pricing Software Product Managment Software Profitability controlling development optimization organization requirements management software

Authors and affiliations

  • Hans-Bernd Kittlaus
    • 1
  • Peter N. Clough
    • 2
  1. 1.InnoTivum ConsultingRheinbreitbachGermany
  2. 2.InnoTivum ConsultingPound RidgeUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-540-76987-3
  • Copyright Information Springer Berlin Heidelberg 2009
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Computer Science
  • Print ISBN 978-3-540-76986-6
  • Online ISBN 978-3-540-76987-3
  • About this book